Vans is embracing the future by reimagining the shopping experience. Our 5th Ave test store serves as a fresh canvas, introducing a new material palette, an enhanced shopping journey, and an evolved visual merchandising approach. As we redefine our signature materials, we’ve introduced a neutral palette that allows the product to take center stage. Moving beyond the plywood-heavy aesthetic of the past, this new direction creates a dynamic foundation for Vans to reintroduce itself through product storytelling, art, and event collaborations.

This two-story retail space serves as both a shopping destination and a community hub. The upper level showcases one-of-a-kind skate deck art alongside our most iconic footwear silhouettes, while the lower level offers a curated, head-to-toe shopping experience for all gender expressions, featuring exclusive local products and limited-edition releases.