For this event, we designed an immersive, sustainability-driven experience right on the sand. At its heart was a 12,000-square-foot retail tent, brought to life with upcycled artworks by local artists, Vans VR3 product storytelling, and an interactive customization station that let attendees put their own creative spin on the products.

Beyond the space itself, we partnered with local beach cleanup crews and community shops to celebrate those who embody the brand’s ethos—blending sustainability with a deep-rooted pride in art, music, surf, and skate culture. Through these collaborations, we showcased the power of community-driven impact in a way that felt both authentic and unforgettable.